Creating Fliers For Direct Mail Campaigns

When modern companies are developing marketing campaigns, they can pick from a vast array of marketing services. Many of these, such as social media marketing and SEO, involve modern technology. Although these forms of advertising are extremely beneficial, conventional The Ballantine Corporation methods also have their purposes.

Direct mail, for example, is a marketing service that has endured over the course of many decades. For a lengthy period of time, businesses have found this an effective way of contacting potential clients. If you want to send direct mail, you can choose to send a vast array of products. Some types of direct mail, for example, are postcards, catalogs, and coupons.

Fliers are another common type of direct mail. Fliers are much more difficult to accidentally dispose of than smaller items like postcards and coupons. If you come to the conclusion that your business could benefit from a direct mail marketing in the social media world campaign, it is important to figure out if fliers are what you want to distribute. If you do choose to use fliers, the information below can help you create the best layout for your needs.

1. The headline layout is a generic sort of flier design. Its main feature is a prominent headline centered at the top of the page. Any flier that is being used as part of a direct mail campaign should feature the company's logo or color scheme in the headline.

This type of design is often most ideal if you aren't using much text on the flier. For example, if the flier is being used by a retail store to market an approaching sale, it may attract the attention of potential clients. In addition, this layout style is excellent for companies who have a professionally designed logo or great slogan.

2. The portrait layout is also frequently used when companies send direct mail fliers. This layout option also involves one key feature. This layout usually features a prominent image. This layout style is perfect for art galleries who are attempting to spread the word regarding approaching installations or theaters who will be holding performances in the near future.

Generally, the image is the main focus of a portrait design and there is as little text as possible. For instance, some companies choose to include on their names and a phone number that people can call for additional information about the event advertised in the direct mail campaign.

If you are interested in using direct mail as a Ballantine Digital service for your company, it is a good idea to create several flier layouts that you can use for different purposes.